“What separates good content from great content is a willingness to take risks and push the envelope.”
Brian Halligan, CEO & Co-founder, HubSpot
Social Media
Short Form Video Content
In today’s social media landscape, short-form video content has become the most engaging and popular medium for reaching a broad audience. During my time at Orin Jewelers, I gained valuable experience in creating short-form content that not only aligns with the brand’s high-end image but also remains seasonally relevant and in tune with current social media trends.
I have successfully adapted trending audios and activities to fit the marketing objectives of Orin Jewelers, ensuring that the content resonates with our target audience while maintaining the brand’s sophisticated tone. By consistently monitoring social media trends, both within the jewelry industry and beyond, I have been able to quickly implement content strategies that capture attention and drive engagement.
For example, I created short-form videos that leveraged trending audio clips and themes, skillfully integrating them into the storytelling of Orin Jewelers’ products and promotions. These videos served as a key part of our social media marketing, drawing in new audiences and reinforcing the brand’s luxury positioning.
All videos were produced using an iPhone XR and edited with Adobe Rush.
Print Advertising
I have extensive experience in designing a wide range of print promotional materials, including posters, postcards, mailers, VIP invitations, banners, yard signs, T-shirts, as well as magazine, bulletin, and brochure ads. My work consistently aligns with brand guidelines while ensuring that each piece is visually compelling and communicates the intended message effectively.
In creating these designs, I utilize industry-standard software such as Adobe Photoshop, Canva, and Microsoft Office programs. I also work closely with printing companies and have a thorough understanding of paper weight, type, and formatting requirements, ensuring that the final product meets both aesthetic and functional standards.
Displayed below is a collection of original designs I created for Orin Jewelers, which includes two print advertisements for a magazine and event brochure, two mailer postcards designed for an event and holiday promotions, as well as the interior layout of a VIP invitation. These projects highlight my ability to combine creative design with practical marketing needs, resulting in polished, high-quality materials.
